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Sarah Turnbull
Mar 184 min read
Essential Project Documents for Freelance Copywriters
As a freelance copywriter, one of the keys to success in your career is to ensure you have clearly defined terms and conditions as well...
Sarah Turnbull
Jul 11, 20235 min read
How Do I Write Copy That Converts?
Effective copywriting is an indispensable skill for businesses and marketers. Many business owners – and I was guilty of this when I had...
Sarah Turnbull
Jul 6, 20233 min read
How Much does Email Marketing Cost?
Email Marketing provides businesses with a direct channel to connect, inform and nurture relationships with their target audience....
Sarah Turnbull
Jul 2, 20237 min read
Top Tips for Making the Most of Email Marketing
Amidst the multitude of marketing channels that businesses have at their disposal, email marketing continues to stand out as one of the...
Sarah Turnbull
Jun 26, 20234 min read
How Do I Write a Creative Brief for a Copywriter?
When engaging a copywriter for your project, providing a well-crafted creative brief is essential to ensure they understand your vision,...
Sarah Turnbull
Apr 24, 20233 min read
5 Tips to Help You Become a Better Copywriter
Copywriting is the art of writing words that sell and it’s an essential skill in marketing. Whether you're writing for a website, a...
Sarah Turnbull
Apr 21, 20235 min read
How Much Does a Landing Page Cost?
Find out how much a landing page costs and the factors that influence pricing.
Sarah Turnbull
Apr 3, 20233 min read
Yup, I'm a Feeder...
Why is copywriting like baking? It's all about the quality of the ingredients and the methods you use - and it goes in the bin if it's not
Sarah Turnbull
Mar 16, 20234 min read
How Much Does Blogging Cost?
Learn how much blogging costs and why it's an invaluable part of your inbound marketing strategy.
Sarah Turnbull
Mar 14, 20233 min read
What's the Difference Between Features and Benefits?
Anyone who knows me also knows how much I bang on about the importance of including benefits when creating direct response copywriting –...
Sarah Turnbull
Mar 2, 20232 min read
Best Mission Statements
A mission statement is a declaration of a company's current purpose, it’s values and goals. It communicates the company's reason for...
Sarah Turnbull
Feb 15, 20233 min read
What is a Copywriter?
Copywriting’s a critical component of marketing and advertising. It's the art of creating written content that persuades people to take...
Sarah Turnbull
Feb 3, 20234 min read
Is ChatGPT all it's cracked up to be?
AI's been around for a couple of years but ChatGPT has recently exploded onto the market and is gaining huge amounts of attention. It’s...
Sarah Turnbull
Feb 1, 20232 min read
Maximising the Power of Your Call to Action: Tips for Writing an Effective CTA
A call to action, or CTA, is a crucial part of any marketing or sales message. It's the moment when you ask your audience to take a...
Sarah Turnbull
Jan 20, 20235 min read
How Much Does Copywriting Cost for a Website?
Hmmm… how long is a piece of string? I can’t give hard and fast rules on what it costs to write copy for a website, because – obviously –...
Sarah Turnbull
Sep 5, 20222 min read
What's Google's Helpful Content Update?
Did you know that AI-generated content on websites and blogs is spam, according to Google’s webmaster guidelines? And content that’s not...
Sarah Turnbull
Apr 27, 20224 min read
You're doing WHAAAT? A Digital Nomad? At your age?
In December 2021, I upped sticks and left the UK, becoming a ‘digital nomad.’ Hmmm, is digital nomad the correct term? I mean, I don’t...
Sarah Turnbull
Apr 11, 20222 min read
Why Should I Hire A Copywriter?
When you're running a business, there are a million and one things to do. From marketing and sales to product development and customer...
Sarah Turnbull
Mar 31, 20222 min read
What is the AIDA model in copywriting?
The AIDA copywriting model is one of the most well-known and widely used models in copywriting. It was developed by advertising...
Sarah Turnbull
Feb 7, 20224 min read
5 Copywriting Mistakes Business Owners Make When They Write Their Own Copy
One of the things I thought when I ran my own manufacturing business was that I knew my business better than anyone else. And it’s true,...
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