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All projects are individually priced, but some guideline pricing is provided below. 

Please get in touch if you'd like to discuss a project and I'll be happy to provide a personalised proposal. 

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Brand
Blueprint

The Brand Blueprint:

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Your business is thriving, but you know there’s more potential to unlock. You’ve built a solid foundation, yet your website and messaging feel like they belong to the business you started, not the one you’ve grown into.

 

That’s where The Brand Blueprint comes in - a clear, structured and professional solution to transform your web presence and messaging to reflect the confident, ambitious business you’ve become.

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This comprehensive package provides everything you need to stand out in a competitive market. It’ll help you connect more deeply with your audience and convert prospects and visitors into loyal customers. Whether it's establishing a distinctive tone of voice, streamlining your messaging, generating more leads or giving your target market more reasons to take action, The Brand Blueprint will help take your business to the next level.

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What’s included:

  1. Comprehensive website audit: Gain expert insight into what copy is working - and what isn't. I'll analyse your current copywriting to identify gaps, missed opportunities and areas for improvement. Includes detailed report and a 20-minute 1-2-1 review

  2. Tone of voice document: Define your brand’s personality. I'll create a consistent and authentic voice that resonates with your audience across every platform. Includes interviews with up to four business principals to drill down to your tone of voice

  3. High-converting landing page: A compelling, tailored landing page to spotlight a key product or service, driving conversions and increasing sales

  4. Fresh web copywriting for up to five pages*: Expertly written SEO-optimised pages to engage your audience and inspire them to take action

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​​The benefits to your business:

  • Say goodbye to DIY messaging and hello to a polished, professional tone that sets your business apart. Talking directly to the wants and needs of your audience, you'll convert more browsers into buyers, increasing sales and profitability

  • You'll stand out in your industry with copywriting and messaging that reflects your expertise, authority, values and vision

  • With a clear and structured plan, you'll save time and effort and have everything you need to take your business to the next level

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*extra pages on request. Additional pages will be quoted/priced separately.

 

Price:

 

£4500

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Website
Copy

Website copy:

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Giving your audience compelling reasons to take action - whether to make a purchase, book your services or follow your CTA. Short, laser-focused benefit-rich copywriting that gets to the heart of what your audience needs to hear and answers the question, 'what's in it for me?'

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Factors that affect pricing:

  • Number of pages

  • Amount of copy

  • Research requirements

  • Revisions

  • Policy creation - Terms & Conditions, Cookies and Privacy Policies

  • Basic SEO

 

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"Incredibly skilled, absolutely nails the copy. Clever, punchy work exactly fitted to the voice of the business and the customer."

Lilley Harvey, Peacock Tree Yoga

 

 

Prices typically range from:

 

£2000* - £3500

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*Indicative of a 4-5 page website with Home, About, Services, Contact us and one other page

 

Read my blog post on how much copywriting costs for websites

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Landing
pages

Landing pages:

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Convert visitors into buyers with dedicated landing page to promote specific products or services. Pre-emptively overcome objections and help your audience get real about their problems or frustrations that you'll resolve with your offering. Take your audience on a journey to identify problems, provide the solution, demonstrate your value and get your audience to follow your call to action.


Factors that affect pricing:

  • Number of sections

  • Research requirements

  • Creation of case studies and testimonials

  • Image sourcing

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Prices typically range from:

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£750 - £1000

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Tone of 
voice
 

Tone of voice document:

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Convert visitors into buyers with dedicated landing page to promote specific products or services. Pre-emptively overcome objections and help your audience get real about their problems or frustrations that you'll resolve with your offering. Take your audience on a journey to identify problems, provide the solution, demonstrate your value and get your audience to follow your call to action.


Factors that affect pricing:

  • Number of sections

  • Research requirements

  • Creation of case studies and testimonials

  • Image sourcing

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Prices typically range from:

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£800 - £1200

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Blogging

Blogging

Blogging:

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A well-crafted blog drives traffic to your website, boosts your search engine rankings and establishes your authority in your industry. It’s an opportunity to connect with your audience, answer their questions and build trust by offering real value.

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Whether you’re showcasing your expertise, promoting your products, or sharing your brand’s story, blogging helps you stand out in a crowded market.


Factors that affect pricing:

  • Number of sections/words

  • Research requirements

  • Niche/industry

  • Image sourcing

  • Posting responsibility

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Prices typically range from:

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£200 - £300

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