Sarah Turnbull
Why is copywriting like changing a light fitting?
I once re-wired a light fitting. Me, being me, I wandered around my house for a while first and said ‘if a bloke can do it, I bloody well...
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Sarah Turnbull
- Mar 28
- 3 min
Why should I hire a professional copywriter when I can do it myself?
It's not uncommon that some business owners want to handle every aspect of their business themselves. After all, who knows their business...
Sarah Turnbull
- Mar 18
- 4 min
Essential Project Documents for Freelance Copywriters
As a freelance copywriter, one of the keys to success in your career is to ensure you have clearly defined terms and conditions as well...
Sarah Turnbull
- Feb 14
- 2 min
Are you Showing the Love?
So, here’s a quick question for you to consider… if you drop onto your website, where’s the love directed? Are you talking about you,...
Sarah Turnbull
- Aug 16, 2023
- 5 min
What are the Advantages and Disadvantages of Email Marketing?
Email marketing is an incredibly powerful tool for businesses to engage with their audience. It helps build relationships, drive...
Sarah Turnbull
- Jul 11, 2023
- 5 min
How Do I Write Copy That Converts?
Effective copywriting is an indispensable skill for businesses and marketers. Many business owners – and I was guilty of this when I had...
Sarah Turnbull
- Jul 6, 2023
- 3 min
How Much does Email Marketing Cost?
Email Marketing provides businesses with a direct channel to connect, inform and nurture relationships with their target audience....
Sarah Turnbull
- Jul 2, 2023
- 7 min
Top Tips for Making the Most of Email Marketing
Amidst the multitude of marketing channels that businesses have at their disposal, email marketing continues to stand out as one of the...
Sarah Turnbull
- Jun 26, 2023
- 4 min
How Do I Write a Creative Brief for a Copywriter?
When engaging a copywriter for your project, providing a well-crafted creative brief is essential to ensure they understand your vision,...
Sarah Turnbull
- Apr 24, 2023
- 3 min
5 Tips to Help You Become a Better Copywriter
Copywriting is the art of writing words that sell and it’s an essential skill in marketing. Whether you're writing for a website, a...
Sarah Turnbull
- Apr 21, 2023
- 5 min
How Much Does a Landing Page Cost?
Find out how much a landing page costs and the factors that influence pricing.
Sarah Turnbull
- Apr 3, 2023
- 3 min
Yup, I'm a Feeder...
Why is copywriting like baking? It's all about the quality of the ingredients and the methods you use - and it goes in the bin if it's not
Sarah Turnbull
- Mar 16, 2023
- 4 min
How Much Does Blogging Cost?
Learn how much blogging costs and why it's an invaluable part of your inbound marketing strategy.
Sarah Turnbull
- Mar 15, 2023
- 4 min
What is a Landing Page?
Learn how a landing page is different from a standard website page and the elements that are critical for a high converting landing page.
Sarah Turnbull
- Mar 14, 2023
- 3 min
What's the Difference Between Features and Benefits?
Anyone who knows me also knows how much I bang on about the importance of including benefits when creating direct response copywriting –...
Sarah Turnbull
- Mar 9, 2023
- 4 min
How do I Write Effective Product Descriptions?
Writing effective product descriptions is an important part of any business's marketing strategy. A well-written product description can...
Sarah Turnbull
- Mar 6, 2023
- 6 min
What are the Different Types of Copywriting?
Copywriting is the art of writing to gain more visibility for businesses, brands and their products or services. It's an essential part...
Sarah Turnbull
- Mar 2, 2023
- 2 min
Best Mission Statements
A mission statement is a declaration of a company's current purpose, it’s values and goals. It communicates the company's reason for...
Sarah Turnbull
- Feb 28, 2023
- 4 min
What's the Difference Between a Mission Statement and a Vision Statement?
Ever wondered the difference between a mission and a vision statement? Find out why you need both if you want your business to succeed.
Sarah Turnbull
- Feb 24, 2023
- 3 min
What's a Boilerplate?
You might have heard the term but not know what it is. Get the lowdown on boilerplates and where you can use them.
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