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Sarah Turnbull
Aug 264 min read
Why is copywriting like changing a light fitting?
I once re-wired a light fitting. Me, being me, I wandered around my house for a while first and said ‘if a bloke can do it, I bloody well...
Sarah Turnbull
Mar 283 min read
Why should I hire a professional copywriter when I can do it myself?
It's not uncommon that some business owners want to handle every aspect of their business themselves. After all, who knows their business...
Sarah Turnbull
Mar 184 min read
Essential Project Documents for Freelance Copywriters
As a freelance copywriter, one of the keys to success in your career is to ensure you have clearly defined terms and conditions as well...
Sarah Turnbull
Feb 142 min read
Are you Showing the Love?
So, here’s a quick question for you to consider… if you drop onto your website, where’s the love directed? Are you talking about you,...
Sarah Turnbull
Aug 16, 20235 min read
What are the Advantages and Disadvantages of Email Marketing?
Email marketing is an incredibly powerful tool for businesses to engage with their audience. It helps build relationships, drive...
Sarah Turnbull
Jul 11, 20235 min read
How Do I Write Copy That Converts?
Effective copywriting is an indispensable skill for businesses and marketers. Many business owners – and I was guilty of this when I had...
Sarah Turnbull
Jul 6, 20233 min read
How Much does Email Marketing Cost?
Email Marketing provides businesses with a direct channel to connect, inform and nurture relationships with their target audience....
Sarah Turnbull
Jul 2, 20237 min read
Top Tips for Making the Most of Email Marketing
Amidst the multitude of marketing channels that businesses have at their disposal, email marketing continues to stand out as one of the...
Sarah Turnbull
Jun 26, 20234 min read
How Do I Write a Creative Brief for a Copywriter?
When engaging a copywriter for your project, providing a well-crafted creative brief is essential to ensure they understand your vision,...
Sarah Turnbull
Apr 24, 20233 min read
5 Tips to Help You Become a Better Copywriter
Copywriting is the art of writing words that sell and it’s an essential skill in marketing. Whether you're writing for a website, a...
Sarah Turnbull
Apr 21, 20235 min read
How Much Does a Landing Page Cost?
Find out how much a landing page costs and the factors that influence pricing.
Sarah Turnbull
Apr 3, 20233 min read
Yup, I'm a Feeder...
Why is copywriting like baking? It's all about the quality of the ingredients and the methods you use - and it goes in the bin if it's not
Sarah Turnbull
Mar 16, 20234 min read
How Much Does Blogging Cost?
Learn how much blogging costs and why it's an invaluable part of your inbound marketing strategy.
Sarah Turnbull
Mar 15, 20234 min read
What is a Landing Page?
Learn how a landing page is different from a standard website page and the elements that are critical for a high converting landing page.
Sarah Turnbull
Mar 14, 20233 min read
What's the Difference Between Features and Benefits?
Anyone who knows me also knows how much I bang on about the importance of including benefits when creating direct response copywriting –...
Sarah Turnbull
Mar 9, 20234 min read
How do I Write Effective Product Descriptions?
Writing effective product descriptions is an important part of any business's marketing strategy. A well-written product description can...
Sarah Turnbull
Mar 6, 20236 min read
What are the Different Types of Copywriting?
Copywriting is the art of writing to gain more visibility for businesses, brands and their products or services. It's an essential part...
Sarah Turnbull
Mar 2, 20232 min read
Best Mission Statements
A mission statement is a declaration of a company's current purpose, it’s values and goals. It communicates the company's reason for...
Sarah Turnbull
Feb 28, 20234 min read
What's the Difference Between a Mission Statement and a Vision Statement?
Ever wondered the difference between a mission and a vision statement? Find out why you need both if you want your business to succeed.
Sarah Turnbull
Feb 24, 20233 min read
What's a Boilerplate?
You might have heard the term but not know what it is. Get the lowdown on boilerplates and where you can use them.
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