Blog

It's not uncommon that some business owners want to handle every aspect of their business themselves. After all, who knows their business...

Find out how much a landing page costs and the factors that influence pricing.

Learn how much blogging costs and why it's an invaluable part of your inbound marketing strategy.

Anyone who knows me also knows how much I bang on about the importance of including benefits when creating direct response copywriting –...

Get the lowdown on pricing for press releases. Learn about the factors that influence pricing and what you can do to keep costs down

Inbound marketing – also known as content marketing - is a powerful form of marketing that involves creating and sharing content online...

When you're running a business, there are a million and one things to do. From marketing and sales to product development and customer...

The AIDA copywriting model is one of the most well-known and widely used models in copywriting. It was developed by advertising...

One of the things I thought when I ran my own manufacturing business was that I knew my business better than anyone else. And it’s true,...

So, some of these things may be really obvious, but these are the types of problems I encountered while running a business in the past. I...

A copywriter is 'a salesperson behind a keyboard,' helping businesses by giving customers great reasons to take action and make a purchase.

99% of About pages I see out there focus on company background – the how, when and where the company was formed. They also often include...

Exploring the differences between copywriting and content writing and how both help your business.