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Sarah Turnbull
Aug 16, 20235 min read
What are the Advantages and Disadvantages of Email Marketing?
Email marketing is an incredibly powerful tool for businesses to engage with their audience. It helps build relationships, drive...
Sarah Turnbull
Jul 11, 20235 min read
How Do I Write Copy That Converts?
Effective copywriting is an indispensable skill for businesses and marketers. Many business owners – and I was guilty of this when I had...
Sarah Turnbull
Jun 26, 20234 min read
How Do I Write a Creative Brief for a Copywriter?
When engaging a copywriter for your project, providing a well-crafted creative brief is essential to ensure they understand your vision,...
Sarah Turnbull
Apr 3, 20233 min read
Yup, I'm a Feeder...
Why is copywriting like baking? It's all about the quality of the ingredients and the methods you use - and it goes in the bin if it's not
Sarah Turnbull
Mar 16, 20234 min read
How Much Does Blogging Cost?
Learn how much blogging costs and why it's an invaluable part of your inbound marketing strategy.
Sarah Turnbull
Feb 24, 20233 min read
What's a Boilerplate?
You might have heard the term but not know what it is. Get the lowdown on boilerplates and where you can use them.
Sarah Turnbull
Feb 21, 20234 min read
How Much Does a Press Release Cost?
Get the lowdown on pricing for press releases. Learn about the factors that influence pricing and what you can do to keep costs down
Sarah Turnbull
Feb 18, 20234 min read
How do you Write a Press Release?
Need to know how to create the most effective press release for your business? Read my top tips on format and information you must include!
Sarah Turnbull
Feb 15, 20233 min read
What is a Copywriter?
Copywriting’s a critical component of marketing and advertising. It's the art of creating written content that persuades people to take...
Sarah Turnbull
Feb 3, 20234 min read
Is ChatGPT all it's cracked up to be?
AI's been around for a couple of years but ChatGPT has recently exploded onto the market and is gaining huge amounts of attention. It’s...
Sarah Turnbull
Jan 24, 20236 min read
What's Inbound Marketing?
Inbound marketing – also known as content marketing - is a powerful form of marketing that involves creating and sharing content online...
Sarah Turnbull
Jan 20, 20235 min read
How Much Does Copywriting Cost for a Website?
Hmmm… how long is a piece of string? I can’t give hard and fast rules on what it costs to write copy for a website, because – obviously –...
Sarah Turnbull
Sep 26, 20224 min read
How Does Blogging Help my Business?
Blogging helps businesses set themselves as an authority in their industry. It increases site visibility and increases traffic.
Sarah Turnbull
Sep 5, 20222 min read
What's Google's Helpful Content Update?
Did you know that AI-generated content on websites and blogs is spam, according to Google’s webmaster guidelines? And content that’s not...
Sarah Turnbull
Apr 27, 20224 min read
You're doing WHAAAT? A Digital Nomad? At your age?
In December 2021, I upped sticks and left the UK, becoming a ‘digital nomad.’ Hmmm, is digital nomad the correct term? I mean, I don’t...
Sarah Turnbull
Apr 11, 20222 min read
Why Should I Hire A Copywriter?
When you're running a business, there are a million and one things to do. From marketing and sales to product development and customer...
Sarah Turnbull
Mar 31, 20222 min read
What is the AIDA model in copywriting?
The AIDA copywriting model is one of the most well-known and widely used models in copywriting. It was developed by advertising...
Sarah Turnbull
Feb 7, 20224 min read
5 Copywriting Mistakes Business Owners Make When They Write Their Own Copy
One of the things I thought when I ran my own manufacturing business was that I knew my business better than anyone else. And it’s true,...
Sarah Turnbull
Dec 28, 20214 min read
Things I've Learned Since Becoming a Copywriter, part 1.
So, some of these things may be really obvious, but these are the types of problems I encountered while running a business in the past. I...
Sarah Turnbull
Nov 22, 20214 min read
What are Brand Guidelines?
In this post, we’ll look at brand guidelines and why they’re important when you want to grow your business. Brand guidelines are a...
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