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Sarah Turnbull
Jul 11, 20235 min read
How Do I Write Copy That Converts?
Effective copywriting is an indispensable skill for businesses and marketers. Many business owners – and I was guilty of this when I had...
Sarah Turnbull
Apr 21, 20235 min read
How Much Does a Landing Page Cost?
Find out how much a landing page costs and the factors that influence pricing.
Sarah Turnbull
Mar 14, 20233 min read
What's the Difference Between Features and Benefits?
Anyone who knows me also knows how much I bang on about the importance of including benefits when creating direct response copywriting –...
Sarah Turnbull
Mar 9, 20234 min read
How do I Write Effective Product Descriptions?
Writing effective product descriptions is an important part of any business's marketing strategy. A well-written product description can...
Sarah Turnbull
Feb 15, 20233 min read
What is a Copywriter?
Copywriting’s a critical component of marketing and advertising. It's the art of creating written content that persuades people to take...
Sarah Turnbull
Feb 3, 20234 min read
Is ChatGPT all it's cracked up to be?
AI's been around for a couple of years but ChatGPT has recently exploded onto the market and is gaining huge amounts of attention. It’s...
Sarah Turnbull
Feb 1, 20232 min read
Maximising the Power of Your Call to Action: Tips for Writing an Effective CTA
A call to action, or CTA, is a crucial part of any marketing or sales message. It's the moment when you ask your audience to take a...
Sarah Turnbull
Apr 27, 20224 min read
You're doing WHAAAT? A Digital Nomad? At your age?
In December 2021, I upped sticks and left the UK, becoming a ‘digital nomad.’ Hmmm, is digital nomad the correct term? I mean, I don’t...
Sarah Turnbull
Apr 11, 20222 min read
Why Should I Hire A Copywriter?
When you're running a business, there are a million and one things to do. From marketing and sales to product development and customer...
Sarah Turnbull
Mar 31, 20222 min read
What is the AIDA model in copywriting?
The AIDA copywriting model is one of the most well-known and widely used models in copywriting. It was developed by advertising...
Sarah Turnbull
Dec 28, 20214 min read
Things I've Learned Since Becoming a Copywriter, part 1.
So, some of these things may be really obvious, but these are the types of problems I encountered while running a business in the past. I...
Sarah Turnbull
Nov 22, 20214 min read
What are Brand Guidelines?
In this post, we’ll look at brand guidelines and why they’re important when you want to grow your business. Brand guidelines are a...
Sarah Turnbull
Nov 8, 20213 min read
What Images Can I Use For Free?
In today's post, we'll look at what images we can use for free for marketing and websites. We'll take a look at Public Domain images,...
Sarah Turnbull
Oct 26, 20214 min read
What is a Copywriter?
A copywriter is 'a salesperson behind a keyboard,' helping businesses by giving customers great reasons to take action and make a purchase.
Sarah Turnbull
Sep 7, 20212 min read
Is Copywriting and Content Writing the Same Thing?
Exploring the differences between copywriting and content writing and how both help your business.
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