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Is hiring a copywriter worth it for your business?
- Sarah Turnbull
- Jul 23, 2025
- 6 min read
You might have thought about it before, perhaps more than once. You’re staring down a blank screen, knowing your website or sales page needs work, but you keep putting it off. The idea of hiring a professional copywriter has crossed your mind… but is it really worth the money?
So, let’s explore it properly. For some it may be… and for some, not yet.
Why businesses consider hiring a copywriter
When DIY copy stops working
Most business owners start off writing their own copy. It makes sense – you know your business best and it’s hard – and even feels a little strange – to hand this over to someone else. But the thing is, business owners tend to write about what they do and how they do it. And this isn’t copywriting. It’s descriptive content. It’s quite unlikely to get a buyer over the line.
For those that have written their own websites or brochures, over time things shift. Maybe your services change or your audience grows. And suddenly, what used to work okay just doesn’t anymore.
You’re writing posts, updating your website, tweaking your lead magnets, but conversions are flat. People don’t seem to get what you do. Worse still, they’re clicking away before taking any action.
That’s sometimes the point when business owners start wondering if a copywriter could help.
The role of the copywriter is to turn your offer into clear, compelling words that connect with your audience and create the desire for them to take action. Like to know more? Check out my guide for business owners that explains who needs copywriting.
A copywriter isn’t just there to make things sound good. They’re there to communicate value, build trust and help your content work harder. And this could be on your website, in your emails or across social media. At the core, a copywriter helps you say the right thing, in the right way, to the right people.
The hidden cost of doing it yourself
Copywriting takes time - probably more than most people realise. And time, when you run a business, is expensive. Every hour you spend second-guessing word choices or rewriting your about page for the fifth time is an hour you're not focused on what actually grows your business. Whether that’s client work, strategy or leading your team, your energy is better spent elsewhere.
But the cost isn’t just time. It’s also missed opportunities. DIY copy often focuses on what the product is or does, rather than what it means for the reader. That shift - speaking to the outcome, not the offering - is critical for converting browsers into buyers. If your message isn’t doing that, people go elsewhere.
And let’s be honest, when you’re firefighting, writing copy always gets bumped down the list. It becomes a ‘when I’ve got time’ job, and as a result, the words that are supposed to sell your business quietly underperform in the background.
Until one day you realise they’re not pulling their weight at all.
What a professional copywriter actually brings to the table
It’s not just about stringing nice sentences together. A good copywriter understands sales psychology, audience insight, positioning and messaging. They know how to translate your expertise into compelling benefits - so your readers think, ‘YES! That’s exactly what I need!’
A professional copywriter will find the clarity you can’t. You’re too close to it. That’s not a flaw - it’s just how brains work. A copywriter can ask the right questions, pull out what matters and craft words that connect. It’s a fresh perspective with a strategic edge.
What are the benefits of hiring a copywriter?
Clearer messaging that connects with your audience
Clarity builds trust. If someone lands on your website and immediately understands how you can help them, they’re far more likely to stick around. And take action.
Copywriters are experts in making things clear. Even if your offer is complex or layered, they’ll find a way to explain it in a way that feels natural, engaging and straightforward.
More sales, less stress
There’s a reason people talk about their websites ‘doing the heavy lifting.’ When your words are working hard behind the scenes, guiding people through the buyer journey, you don’t have to rely so heavily on cold outreach or constantly explaining yourself.
With the right copy, your site becomes a sales tool. One that works 24/7 without you needing to do a thing.
You get a website that pulls its weight
This isn’t about clever headlines or witty wordplay. It’s about results. Good copy helps your business grow. Whether that’s more sign-ups, more enquiries or more confidence in your pricing, it's all connected to how well your messaging resonates.
You don’t just want a site that looks good. You want one that performs.
When might it not be the right time to use a professional copywriter?
Let’s be honest: a copywriter isn’t the right fit for every business at every stage. And that’s okay.
You’re not clear on your offer yet
If you’re still working out exactly what you do, who it’s for or what problems you solve, it might be worth pressing pause. Copywriters can absolutely help with messaging, but they’re not magicians! If the foundations are still shifting, the final copy probably won’t land where you want it to.
Get clear first. Then bring someone in to help you shape and refine.
You want overnight results
Copywriting is powerful. But it’s not a quick fix. Even the best words can’t solve issues like poor product-market fit or a weak offer. And it takes time to test, tweak and see results, especially if your traffic is low or your brand is still growing.
If you’re hoping to turn things around instantly, you might walk away disappointed.
You’re not ready to let go of control
Some business owners find it hard to trust someone else with their voice. That’s understandable, it’s your baby and it can feel deeply personal. But hiring a copywriter means handing over the reins, at least a little.
If you’re not ready for that collaboration, you might find the process frustrating. But if you are ready to trust someone to bring fresh eyes and sharpen your message, the results can be transformative.
How to get the most from your copywriting investment
Be clear on your goals
Before you hire anyone, get specific. What do you actually want from the copy? More enquiries? A stronger brand presence? Better leads?
The clearer you are, the better the writer can tailor the content. And measure success.
Choose someone who gets your brand
Not every copywriter will be right for you. Look for someone who understands your tone, your audience and your values. Check out their past work. Read their own site. If their words resonate with you, chances are they’ll be able to capture yours too.
Don’t be afraid to ask questions. Good copywriters won’t mind explaining their process.
Treat it like a collaboration, not a transaction
The best results happen when there’s trust, communication and a shared goal. Your input still matters. Be ready to answer questions, provide feedback and give the writer what they need.
This isn’t a one-way handover—it’s a creative process. And when it works, it’s magic.
So… is hiring a copywriter worth it?
A few questions to ask yourself
Are you proud of your website copy - or does it make you cringe a bit?
Do people ‘get’ what you do when they land on your site – and what’s in it for them?
Are you constantly explaining things to potential clients that should be clear already?
Do you spend hours rewriting the same pages with no real improvement?
Are you ready to grow, but your messaging just isn’t keeping up?
If you’re nodding along to some of these, it might be time to call in a pro.
What success can look like
Clients come back saying things like:“My website finally sounds like me.” “I’ve had more enquiries in the last month than the previous six.” “People say it’s like I’m speaking directly to them.”
That’s the difference good copy can make. Not because it’s fancy. But because it’s clear, human, and built to do its job.
Final thoughts on hiring a copywriter?
Hiring a copywriter isn’t just about saving time, although that’s handy. But when it’s the right time, professional copywriting one of the best investments you can make in your business.
If now’s not the time, that’s okay. But when you’re ready, you’ll know.
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