Blog

Sarah Turnbull

Jun 26, 20234 min read

How Do I Write a Creative Brief for a Copywriter?

When engaging a copywriter for your project, providing a well-crafted creative brief is essential to ensure they understand your vision,...

Sarah Turnbull

Mar 14, 20233 min read

What's the Difference Between Features and Benefits?

Anyone who knows me also knows how much I bang on about the importance of including benefits when creating direct response copywriting –...

Sarah Turnbull

Feb 7, 20236 min read

9 Common problems with web copy

Writing web copy can be a challenging task, even for experienced copywriters. There are several mistakes or problems with web copy that...

Sarah Turnbull

Sep 26, 20224 min read

How Does Blogging Help my Business?

Blogging helps businesses set themselves as an authority in their industry. It increases site visibility and increases traffic.

Sarah Turnbull

Mar 31, 20222 min read

What is the AIDA model in copywriting?

The AIDA copywriting model is one of the most well-known and widely used models in copywriting. It was developed by advertising...

Sarah Turnbull

Aug 24, 20214 min read

Instagram hashtags - are they all they're cracked up to be?

Hashtags on Instagram are the primary way to locate, sort or filter content, so it’s critical that you use them, and use them well! Posts...