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Sarah Turnbull
Feb 142 min read
Are you Showing the Love?
So, here’s a quick question for you to consider… if you drop onto your website, where’s the love directed? Are you talking about you,...
Sarah Turnbull
Jul 11, 20235 min read
How Do I Write Copy That Converts?
Effective copywriting is an indispensable skill for businesses and marketers. Many business owners – and I was guilty of this when I had...
Sarah Turnbull
Jul 6, 20233 min read
How Much does Email Marketing Cost?
Email Marketing provides businesses with a direct channel to connect, inform and nurture relationships with their target audience....
Sarah Turnbull
Jul 2, 20237 min read
Top Tips for Making the Most of Email Marketing
Amidst the multitude of marketing channels that businesses have at their disposal, email marketing continues to stand out as one of the...
Sarah Turnbull
Apr 21, 20235 min read
How Much Does a Landing Page Cost?
Find out how much a landing page costs and the factors that influence pricing.
Sarah Turnbull
Apr 3, 20233 min read
Yup, I'm a Feeder...
Why is copywriting like baking? It's all about the quality of the ingredients and the methods you use - and it goes in the bin if it's not
Sarah Turnbull
Mar 9, 20234 min read
How do I Write Effective Product Descriptions?
Writing effective product descriptions is an important part of any business's marketing strategy. A well-written product description can...
Sarah Turnbull
Feb 24, 20233 min read
What's a Boilerplate?
You might have heard the term but not know what it is. Get the lowdown on boilerplates and where you can use them.
Sarah Turnbull
Feb 21, 20234 min read
How Much Does a Press Release Cost?
Get the lowdown on pricing for press releases. Learn about the factors that influence pricing and what you can do to keep costs down
Sarah Turnbull
Feb 18, 20234 min read
How do you Write a Press Release?
Need to know how to create the most effective press release for your business? Read my top tips on format and information you must include!
Sarah Turnbull
Feb 15, 20233 min read
What is a Copywriter?
Copywriting’s a critical component of marketing and advertising. It's the art of creating written content that persuades people to take...
Sarah Turnbull
Feb 1, 20232 min read
Maximising the Power of Your Call to Action: Tips for Writing an Effective CTA
A call to action, or CTA, is a crucial part of any marketing or sales message. It's the moment when you ask your audience to take a...
Sarah Turnbull
Jan 24, 20236 min read
What's Inbound Marketing?
Inbound marketing – also known as content marketing - is a powerful form of marketing that involves creating and sharing content online...
Sarah Turnbull
Apr 27, 20224 min read
You're doing WHAAAT? A Digital Nomad? At your age?
In December 2021, I upped sticks and left the UK, becoming a ‘digital nomad.’ Hmmm, is digital nomad the correct term? I mean, I don’t...
Sarah Turnbull
Dec 28, 20214 min read
Things I've Learned Since Becoming a Copywriter, part 1.
So, some of these things may be really obvious, but these are the types of problems I encountered while running a business in the past. I...
Sarah Turnbull
Nov 22, 20214 min read
What are Brand Guidelines?
In this post, we’ll look at brand guidelines and why they’re important when you want to grow your business. Brand guidelines are a...
Sarah Turnbull
Oct 26, 20214 min read
What is a Copywriter?
A copywriter is 'a salesperson behind a keyboard,' helping businesses by giving customers great reasons to take action and make a purchase.
Sarah Turnbull
Sep 20, 20212 min read
Email Dos and Donts... 5 Essential Tips for Newsletter Marketing!
Email marketing has an average ROI of 42:1 in the UK, rising to 45:1 for retail, consumer goods and e-commerce. So, what do you need to...
Sarah Turnbull
Aug 24, 20214 min read
Instagram hashtags - are they all they're cracked up to be?
Hashtags on Instagram are the primary way to locate, sort or filter content, so it’s critical that you use them, and use them well! Posts...
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