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Sarah Turnbull
Jul 6, 20233 min read
How Much does Email Marketing Cost?
Email Marketing provides businesses with a direct channel to connect, inform and nurture relationships with their target audience....
Sarah Turnbull
Jul 2, 20237 min read
Top Tips for Making the Most of Email Marketing
Amidst the multitude of marketing channels that businesses have at their disposal, email marketing continues to stand out as one of the...
Sarah Turnbull
Mar 14, 20233 min read
What's the Difference Between Features and Benefits?
Anyone who knows me also knows how much I bang on about the importance of including benefits when creating direct response copywriting –...
Sarah Turnbull
Mar 9, 20234 min read
How do I Write Effective Product Descriptions?
Writing effective product descriptions is an important part of any business's marketing strategy. A well-written product description can...
Sarah Turnbull
Mar 2, 20232 min read
Best Mission Statements
A mission statement is a declaration of a company's current purpose, it’s values and goals. It communicates the company's reason for...
Sarah Turnbull
Feb 28, 20234 min read
What's the Difference Between a Mission Statement and a Vision Statement?
Ever wondered the difference between a mission and a vision statement? Find out why you need both if you want your business to succeed.
Sarah Turnbull
Feb 21, 20234 min read
How Much Does a Press Release Cost?
Get the lowdown on pricing for press releases. Learn about the factors that influence pricing and what you can do to keep costs down
Sarah Turnbull
Feb 7, 20236 min read
9 Common problems with web copy
Writing web copy can be a challenging task, even for experienced copywriters. There are several mistakes or problems with web copy that...
Sarah Turnbull
Feb 1, 20232 min read
Maximising the Power of Your Call to Action: Tips for Writing an Effective CTA
A call to action, or CTA, is a crucial part of any marketing or sales message. It's the moment when you ask your audience to take a...
Sarah Turnbull
Jan 24, 20236 min read
What's Inbound Marketing?
Inbound marketing – also known as content marketing - is a powerful form of marketing that involves creating and sharing content online...
Sarah Turnbull
Sep 26, 20224 min read
How Does Blogging Help my Business?
Blogging helps businesses set themselves as an authority in their industry. It increases site visibility and increases traffic.
Sarah Turnbull
Apr 27, 20224 min read
You're doing WHAAAT? A Digital Nomad? At your age?
In December 2021, I upped sticks and left the UK, becoming a ‘digital nomad.’ Hmmm, is digital nomad the correct term? I mean, I don’t...
Sarah Turnbull
Apr 11, 20222 min read
Why Should I Hire A Copywriter?
When you're running a business, there are a million and one things to do. From marketing and sales to product development and customer...
Sarah Turnbull
Mar 31, 20222 min read
What is the AIDA model in copywriting?
The AIDA copywriting model is one of the most well-known and widely used models in copywriting. It was developed by advertising...
Sarah Turnbull
Nov 22, 20214 min read
What are Brand Guidelines?
In this post, we’ll look at brand guidelines and why they’re important when you want to grow your business. Brand guidelines are a...
Sarah Turnbull
Nov 8, 20213 min read
What Images Can I Use For Free?
In today's post, we'll look at what images we can use for free for marketing and websites. We'll take a look at Public Domain images,...
Sarah Turnbull
Oct 26, 20214 min read
What is a Copywriter?
A copywriter is 'a salesperson behind a keyboard,' helping businesses by giving customers great reasons to take action and make a purchase.
Sarah Turnbull
Oct 4, 20212 min read
About pages and how to write a zinger!
99% of About pages I see out there focus on company background – the how, when and where the company was formed. They also often include...
Sarah Turnbull
Sep 20, 20212 min read
Email Dos and Donts... 5 Essential Tips for Newsletter Marketing!
Email marketing has an average ROI of 42:1 in the UK, rising to 45:1 for retail, consumer goods and e-commerce. So, what do you need to...
Sarah Turnbull
Sep 7, 20212 min read
Is Copywriting and Content Writing the Same Thing?
Exploring the differences between copywriting and content writing and how both help your business.
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