Tone of voice guide

Make your brand instantly recognisable and let your tone do the heavy lifting… whoever’s writing for you.

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The benefits to your business:

• Consistency across every touchpoint from sales emails to Instagram captions, your brand will sound like you

• Faster, more confident writing for you, your team or anyone you bring in to help

• Better briefs, better results - your writers won't waste time guessing what your tone of voice is

• A more polished, professional feel that builds trust with your audience at every stage

• Stronger brand recognition so customers feel like they know you, even before you’ve spoken

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What’s included:
• A discovery session to get under the skin of your brand - what you stand for, how you sound and how you want to come across. Separate discovery interviews with up to three principals included
• Clear brand personality and voice definition - written in simple, practical terms your whole team can understand
• Real examples of how to bring your tone to life - for web, social, emails and more
• Easy-to-follow do’s and don’ts - so your content stays consistent without sounding forced
• Guidance on words to use (and avoid), sentence structure, grammar preferences and more
• A custom-written PDF to share with your team, freelancers or agencies

Prices typically range from: £800 - £1200

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