The Brand Blueprint
Your business is thriving, but you know there’s more potential to unlock. You’ve built a solid foundation, yet your website and messaging feel like they belong to the business you started, not the one you’ve grown into.
That’s where The Brand Blueprint comes in. A clear, structured and professional solution to transform your web presence and demonstrate the confident, ambitious business you’ve become.
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This comprehensive package provides everything you need to stand out in a competitive market. It’ll help you connect more deeply with your audience and convert prospects and visitors into loyal customers. Whether it's establishing a distinctive tone of voice, streamlining your messaging, generating more leads or giving your target market more reasons to take action, The Brand Blueprint will help take your business to the next level.
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The benefits to your business:
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Say goodbye to DIY messaging and hello to a polished, professional tone that sets your business apart. Talking directly to the wants and needs of your audience, you'll convert more browsers into buyers, increasing sales and profitability
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You'll stand out in your industry with copywriting and messaging that reflects your expertise, authority, values and vision
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With a clear and structured plan, you'll save time and effort and have everything you need to take your business to the next level
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What’s included:
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Comprehensive website audit: Gain expert insight into what copy is working - and what isn't. I'll analyse your current copywriting to identify gaps, missed opportunities and areas for improvement. Includes detailed report and a 20-minute 1-2-1 review
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Tone of voice document: Define your brand’s personality. I'll create a consistent and authentic voice that resonates with your audience across every platform. Includes interviews with up to three business principals to drill down to your tone of voice
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High-converting landing page: A compelling, tailored landing page to spotlight a key product or service, driving conversions and increasing sales
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Fresh web copywriting for up to five pages]: Expertly written SEO-optimised pages to engage your audience and inspire them to take action
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*extra pages on request. Additional pages will be quoted/priced separately.
Price: £4500