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The Client

Peacock Tree Yoga - a membership-based Yoga school in York.


The Challenge

To modernise pages of their website to focus much more on the target audience and the benefits of yoga to them, to demonstrate that the audience is the most important person in the relationship.

Adding a new page for yoga gift vouchers and to demonstrate the flexibility and benefits of gifting health and well-being.

The Solution

I flipped the about page on it's head, changing the focus of the copy from the yoga school to their audience. Incorporating the benefits of yoga and what joining the membership will bring to their clients, the copy reflects the friendly team and how yoga can positively impact health and well-being.


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