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Captivating Copy

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The Client

The Curtain Shop

The Challenge

To create benefit-rich copy to update the client's legacy website, specifically to draw attention to their bespoke upholstery service in support of their SEO activities.

The Solution

I used a mixture of emotion for breathing life into loved pieces as well as the sustainable elements of buying local and avoiding mass-produced items to get the perfect furniture for the audiences' homes.

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