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Sarah Turnbull
Jul 2, 20237 min read
Top Tips for Making the Most of Email Marketing
Amidst the multitude of marketing channels that businesses have at their disposal, email marketing continues to stand out as one of the...
Sarah Turnbull
Jun 26, 20234 min read
How Do I Write a Creative Brief for a Copywriter?
When engaging a copywriter for your project, providing a well-crafted creative brief is essential to ensure they understand your vision,...
Sarah Turnbull
Apr 3, 20233 min read
Yup, I'm a Feeder...
Why is copywriting like baking? It's all about the quality of the ingredients and the methods you use - and it goes in the bin if it's not
Sarah Turnbull
Mar 16, 20234 min read
How Much Does Blogging Cost?
Learn how much blogging costs and why it's an invaluable part of your inbound marketing strategy.
Sarah Turnbull
Mar 14, 20233 min read
What's the Difference Between Features and Benefits?
Anyone who knows me also knows how much I bang on about the importance of including benefits when creating direct response copywriting –...
Sarah Turnbull
Feb 7, 20236 min read
9 Common problems with web copy
Writing web copy can be a challenging task, even for experienced copywriters. There are several mistakes or problems with web copy that...
Sarah Turnbull
Sep 26, 20224 min read
How Does Blogging Help my Business?
Blogging helps businesses set themselves as an authority in their industry. It increases site visibility and increases traffic.
Sarah Turnbull
Sep 5, 20222 min read
What's Google's Helpful Content Update?
Did you know that AI-generated content on websites and blogs is spam, according to Google’s webmaster guidelines? And content that’s not...
Sarah Turnbull
Feb 7, 20224 min read
5 Copywriting Mistakes Business Owners Make When They Write Their Own Copy
One of the things I thought when I ran my own manufacturing business was that I knew my business better than anyone else. And it’s true,...
Sarah Turnbull
Nov 8, 20213 min read
What Images Can I Use For Free?
In today's post, we'll look at what images we can use for free for marketing and websites. We'll take a look at Public Domain images,...
Sarah Turnbull
Oct 26, 20214 min read
What is a Copywriter?
A copywriter is 'a salesperson behind a keyboard,' helping businesses by giving customers great reasons to take action and make a purchase.
Sarah Turnbull
Sep 7, 20212 min read
Is Copywriting and Content Writing the Same Thing?
Exploring the differences between copywriting and content writing and how both help your business.
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