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Sarah Turnbull
Feb 142 min read
Are you Showing the Love?
So, here’s a quick question for you to consider… if you drop onto your website, where’s the love directed? Are you talking about you,...
Sarah Turnbull
Jul 11, 20235 min read
How Do I Write Copy That Converts?
Effective copywriting is an indispensable skill for businesses and marketers. Many business owners – and I was guilty of this when I had...
Sarah Turnbull
Jul 6, 20233 min read
How Much does Email Marketing Cost?
Email Marketing provides businesses with a direct channel to connect, inform and nurture relationships with their target audience....
Sarah Turnbull
Jul 2, 20237 min read
Top Tips for Making the Most of Email Marketing
Amidst the multitude of marketing channels that businesses have at their disposal, email marketing continues to stand out as one of the...
Sarah Turnbull
Jun 26, 20234 min read
How Do I Write a Creative Brief for a Copywriter?
When engaging a copywriter for your project, providing a well-crafted creative brief is essential to ensure they understand your vision,...
Sarah Turnbull
Apr 21, 20235 min read
How Much Does a Landing Page Cost?
Find out how much a landing page costs and the factors that influence pricing.
Sarah Turnbull
Mar 14, 20233 min read
What's the Difference Between Features and Benefits?
Anyone who knows me also knows how much I bang on about the importance of including benefits when creating direct response copywriting –...
Sarah Turnbull
Mar 9, 20234 min read
How do I Write Effective Product Descriptions?
Writing effective product descriptions is an important part of any business's marketing strategy. A well-written product description can...
Sarah Turnbull
Feb 24, 20233 min read
What's a Boilerplate?
You might have heard the term but not know what it is. Get the lowdown on boilerplates and where you can use them.
Sarah Turnbull
Feb 21, 20234 min read
How Much Does a Press Release Cost?
Get the lowdown on pricing for press releases. Learn about the factors that influence pricing and what you can do to keep costs down
Sarah Turnbull
Feb 18, 20234 min read
How do you Write a Press Release?
Need to know how to create the most effective press release for your business? Read my top tips on format and information you must include!
Sarah Turnbull
Feb 7, 20236 min read
9 Common problems with web copy
Writing web copy can be a challenging task, even for experienced copywriters. There are several mistakes or problems with web copy that...
Sarah Turnbull
Feb 1, 20232 min read
Maximising the Power of Your Call to Action: Tips for Writing an Effective CTA
A call to action, or CTA, is a crucial part of any marketing or sales message. It's the moment when you ask your audience to take a...
Sarah Turnbull
Dec 28, 20214 min read
Things I've Learned Since Becoming a Copywriter, part 1.
So, some of these things may be really obvious, but these are the types of problems I encountered while running a business in the past. I...
Sarah Turnbull
Oct 4, 20212 min read
About pages and how to write a zinger!
99% of About pages I see out there focus on company background – the how, when and where the company was formed. They also often include...
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