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The Client

Bauter Insulation - a new innovative paint-on insulation product introduced to the UK in 2022.


The Challenge

To create web copy to introduce consumers to the benefits of Bauter Insulation and establish a web presence.

The Solution

I focused on the financial savings that can be made by the target audience. With savings of up to 80% on fuel bills, this is a really compelling reason for the target audience to take action.

I also emphasised the benefit of saving time and space, as well as the simplicity and ease of installation of this innovative paint-on product.

The call to action was to contact Bauter Insulation, to give them the opportunity to carry out a free survey. This would give the client the opportunity to demonstrate the savings that can be made by the target audience. 

Designer: Robert Mawdsley

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