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The Client

One of the world's biggest and most highly respected diving brands - Apeks, part of the Aqualung Group.


The Challenge

To create concise copy for the buyers guide which demonstrates the benefits of the dive gear in three sentences, supported by features.

The Solution

Using my own experience as a scuba diving instructor, I was able to dig down to the important elements that will appeal to divers, focusing on what wearing this kit would bring to them and their diving experience. The copy has subsequently featured on Apeks and resellers websites worldwide.

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