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The Client

Kent Wildlife Trust


The Challenge

To create website copy for a farmer cluster initiative  in the Upper Beult catchment area in Kent. The purpose of the website is to publicise the existence of the cluster and to use it as a tool to recruit more farmers to the group. 

The initiative and website project is a joint initiative between Kent Wildlife Trust and Southern Water. Their aim is to re-wild more areas of Kent and to improve the quality of the drinking water by reducing pesticide use in the region.

The Solution

Using benefit-laden copy with clear bullet points. Demonstrating how members have a supportive peer-led group that can shape the farming methodology in the area as well as access to funding.

Developer: Mint Sauce Media

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