I emphasised the benefits of becoming a partner in clear and concise, no-nonsense language. I included benefits in each section and a Call to Action as the user scrolled, so they could progress to sign up if converted through the different stages.

The designer built in lots of clear white space around the imagery and Calls to Action. She also designed the images in 'Work Smarter, Not Harder' to attract attention to the additional benefits.

Designer: Maria Rodrigues