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  • Writer's pictureSarah Turnbull

Why Should I Hire A Copywriter?

When you're running a business, there are a million and one things to do. From marketing and sales to product development and customer service, it's easy to let some things slip through the cracks. But if you're serious about growing your business, one area you can't afford to neglect is copywriting.

So, what does a copywriter do? Well, a professional copywriter will help you create compelling, effective content that will help you achieve your business goals. Here are just a few benefits of working with a copywriter:

- They understand how to craft an effective message. A good copywriter knows how to capture your unique voice and communicate your message in a way that resonates with your target audience.

- Any copywriter worth their salt will be able to help you not only increase traffic to your website or blog, but also convert that traffic into leads and customers. This will lead to more sales and bigger profits.

- A professional copywriter will save you time. Hiring a copywriter frees up your time so you can focus on other aspects of running your business. And because they're experts at what they do, they'll be able to get the job done more quickly and efficiently than you could on your own.

One thing that business owners tend to do when they’re writing about their own business is they talk about the features of their product or service – what they do and how they do it. Without doubt, they know their business best, but that doesn’t automatically mean they’re the best person to write about it (*ducks for cover*).

What business owners tend to neglect is to talk about the benefits of their product or service. I did it too, when I ran a business before training as a copywriter, so it isn’t a dig…

Talking about the benefits of a product or service tells the audience how it will make them feel, or how it’s going to improve their life, or fix their problem. That’s the thing that will make the audience take action.

By having someone who’s not as close to the business, along with someone who’s professionally trained, a copywriter can take a step back and identify both the audience’s pain points as well as the benefits of the product or service to ease or fix them.

A copywriter will also keep copy short and to the point.

We’re all busy, and with shorter attention spans than 10 years ago, keeping copy concise is a definite plus point. As Robert W. Bly says in The Copywriter’s Handbook, ‘Good Copy is concise. Unnecessary words waste the reader’s time, dilute the sales message, and take up space that could be put to better use.’

So if you're serious about taking your business to the next level, investing in a professional copywriter is a smart move. With professional copywriting help, you can create content that will help you achieve your goals and take your business to new heights.

Want to know more? Contact me and let's have a chat.


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