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  • Writer's pictureSarah Turnbull

5 Tips to Help You Become a Better Copywriter

A person sitting at a desk scrolling a website on their mobile phone

Copywriting is the art of writing words that sell and it’s an essential skill in marketing. Whether you're writing for a website, a brochure or a social media campaign, your copy needs to grab your audience's attention and persuade them to take action.

Here are my 5 tips to help you become a better copywriter:

1. Make your Copy Clear and Easy to Understand:

The first rule of copywriting is to keep it simple. Use clear, concise language that’s easy to understand. Avoid technical jargon and complicated sentences that may confuse the audience.

Your copy should be scannable, with headlines, subheadings, bullet points and short paragraphs. Sentences can be a mix of short and longer, though keeping to a maximum of 25 or so words is key. Longer sentences are harder to follow. A tip here is to see if they can be broken down into two or three, instead of one long one sentence.

Use active verbs and avoid using too many adjectives. The goal is to make your copy easy to read and understand.

2. Know your Audience:

Before you start writing, you need to know who your audience is. What are their needs, wants and pain points? What motivates them to take action? Understanding your audience is essential to creating copy that resonates with them.

Use language and tone that speaks directly to your target audience. This will help you build a connection with them and make them more likely to engage with your copy.

Think about their ‘problem.’ It might be that they need an outfit for a wedding. Whilst not life and death, it’s a problem nonetheless. If you own a dress shop, you’re the solution to their problem! Work out what they need to hear, see or read, and write to address the problem.

3. Focus on Benefits over Features

Ahhh, my favourite topic!

When writing copy, it's easy to get caught up in the features of your product or service. What really matters to your audience is how your product or service can benefit them.

Focus on the benefits of what you're offering. How can it solve their problems or make their lives easier? Use storytelling to show how your product or service has helped others in similar situations. This will help your audience see the value in what you're offering.

4. Test Everything:

Copywriting is not 'one-size-fits-all.' What works for one audience may not work for another. It's essential to test your copy to see what resonates with your audience.

A/B testing can be used to compare two versions of your copy to see which one performs better. You can test different headlines, calls to action and even different versions of your copy. Testing allows you to refine your copy and make it more effective.

5. Have a Clear Call to Action (‘CTA’):

Every piece of copy you write should have a clear call to action. What do you want your audience to do after reading your copy? Do you want them to buy your product, sign up for your newsletter, or contact you for more information?

Your call to action should be clear, concise and easy to follow. Use action words and make it clear what will happen when they take action. A clear call to action will help you convert more leads into customers.

In conclusion, copywriting is a skill that takes time and practice to master. By following these 5 tips to help you become a better copywriter, you can improve your copy and create content that resonates with your audience.

Remember to keep your copy clear, focus on the benefits, test everything and have a clear call to action. With these tips, you'll be on your way to becoming a better copywriter!

If this article has been helpful, here are some more that you might find useful:

If you'd like a FREE, no-obligation website audit, please get in touch. I'll highlight some areas for improvement - many, if not all, you can do yourself!



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