Sarah Turnbull
How Much Does a Press Release Cost?
Get the lowdown on pricing for press releases. Learn about the factors that influence pricing and what you can do to keep costs down
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Sarah Turnbull
Feb 18, 20234 min
How do you Write a Press Release?
Need to know how to create the most effective press release for your business? Read my top tips on format and information you must include!
Sarah Turnbull
Feb 15, 20233 min
What is a Copywriter?
Copywriting’s a critical component of marketing and advertising. It's the art of creating written content that persuades people to take...
Sarah Turnbull
Feb 12, 20233 min
Who are the Best Copywriters in Yorkshire?
Copywriting is an essential part of modern marketing. It’s got the power to turn a mediocre campaign into a roaring success. I meet lots...
Sarah Turnbull
Feb 7, 20236 min
9 Common problems with web copy
Writing web copy can be a challenging task, even for experienced copywriters. There are several mistakes or problems with web copy that...
Sarah Turnbull
Feb 3, 20234 min
Is ChatGPT all it's cracked up to be?
AI's been around for a couple of years but ChatGPT has recently exploded onto the market and is gaining huge amounts of attention. It’s...
Sarah Turnbull
Feb 1, 20232 min
Maximising the Power of Your Call to Action: Tips for Writing an Effective CTA
A call to action, or CTA, is a crucial part of any marketing or sales message. It's the moment when you ask your audience to take a...
Sarah Turnbull
Jan 24, 20236 min
What's Inbound Marketing?
Inbound marketing – also known as content marketing - is a powerful form of marketing that involves creating and sharing content online...
Sarah Turnbull
Jan 20, 20235 min
How Much Does Copywriting Cost for a Website?
Hmmm… how long is a piece of string? I can’t give hard and fast rules on what it costs to write copy for a website, because – obviously –...
Sarah Turnbull
Sep 26, 20224 min
How Does Blogging Help my Business?
Blogging helps businesses set themselves as an authority in their industry. It increases site visibility and increases traffic.
Sarah Turnbull
Sep 5, 20222 min
What's Google's Helpful Content Update?
Did you know that AI-generated content on websites and blogs is spam, according to Google’s webmaster guidelines? And content that’s not...
Sarah Turnbull
Apr 27, 20224 min
You're doing WHAAAT? A Digital Nomad? At your age?
In December 2021, I upped sticks and left the UK, becoming a ‘digital nomad.’ Hmmm, is digital nomad the correct term? I mean, I don’t...
Sarah Turnbull
Apr 11, 20222 min
Why Should I Hire A Copywriter?
When you're running a business, there are a million and one things to do. From marketing and sales to product development and customer...
Sarah Turnbull
Mar 31, 20222 min
What is the AIDA model in copywriting?
The AIDA copywriting model is one of the most well-known and widely used models in copywriting. It was developed by advertising...
Sarah Turnbull
Feb 7, 20224 min
5 Copywriting Mistakes Business Owners Make When They Write Their Own Copy
One of the things I thought when I ran my own manufacturing business was that I knew my business better than anyone else. And it’s true,...
Sarah Turnbull
Dec 28, 20214 min
Things I've Learned Since Becoming a Copywriter, part 1.
So, some of these things may be really obvious, but these are the types of problems I encountered while running a business in the past. I...
Sarah Turnbull
Nov 22, 20214 min
What are Brand Guidelines?
In this post, we’ll look at brand guidelines and why they’re important when you want to grow your business. Brand guidelines are a...
Sarah Turnbull
Nov 8, 20213 min
What Images Can I Use For Free?
In today's post, we'll look at what images we can use for free for marketing and websites. We'll take a look at Public Domain images,...
Sarah Turnbull
Oct 26, 20214 min
What is a Copywriter?
A copywriter is 'a salesperson behind a keyboard,' helping businesses by giving customers great reasons to take action and make a purchase.
Sarah Turnbull
Oct 4, 20212 min
About pages and how to write a zinger!
99% of About pages I see out there focus on company background – the how, when and where the company was formed. They also often include...
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